lonely planet

That's all Tony and Maureen Wheeler needed for the trip of a lifetime. They met on a park bench in Regent's Park and married a year later. For their honeymoon, they decided to attempt what few people thought possible - crossing Europe and Asia overland, all the way to Australia. It took them several months and all the money they could earn, beg or borrow, but they made it. And at the end of it all, they were flat broke… and couldn't have been happier.

It was too amazing an experience to keep to themselves. Urged on by their friends, they stayed up nights at their kitchen table writing, typing and stapling together their very first travel guide, Across Asia on the Cheap.

Within a week they'd sold 1500 copies and Lonely Planet was born. Two years later, their second journey led to South-East Asia on a shoestring, which led to books on Nepal, Australia, Africa, and India, which led to… you get the picture.

Ícone: o ícone é apenas um círculo, representando o mundo, mas como está divido ao meio, a mim remete ao ponto de partida de uma viagem e a volta pra casa. e a logo no meio representaria o viajante.

Línguagem: a linguagem é simples.

Imagem: um guia de viagens mais cool pois é focado num público mais jovem

Forma: um círculo dividido ao meio ou dois arcos

Cor: a cor azul representa o planeta Terra


(eu ainda não possuo uma marca para o meu projeto!)